Victor Pierre



CREATIVE & ART DIRECTOR AT RETHINK  
          
EX ORÈS                                       
EX ROSA PARIS  

SELECTED WORK.
LAST UPDATED 11-09-2026.


victorpierre@live.fr



AWARDS
LINKEDIN

SELECTED WORK            CLIENTYEAR
1
THE MINDLESS BRAIN EXCERCISE
BAYCREST
2025
2
THE ULTIMATE CHURNING VEST
LACTANTIA
2026
3
UNOPENABLE
KD
2025
4
THE SUN COVER
MELANOMA CANADA
2026
5
COMPLETE OUR WORK
JANE GOODALL
2026
6
SAVOUR LA DOLCE VITA
FANTINO&MONDELLO
2026
7
BOUILLON POUR LES BOUILLONS
CANTON
2025

 
1    THE MINDLESS BRAIN EXCERCISE
BAYCREST                

1.1
2.2
2.3



KEEPING YOUR BRAIN HEALTHY IS EASIER THAN MOST PEOPLE THINK. TO PROVE IT, BAYCREST TRANSFORMED A MAGAZINE PAGE INTO A COGNITIVE EXERCISE THAT READERS COMPLETED WITHOUT EVEN REALIZING IT.

2    THE ULTIMATE CHURNING VEST
LACTANTIA


A LOT OF RUNNERS GOT EXCITED ABOUT THE RUNNER BUTTER TREND, BUTT MOST OF THEM ENDED UP WITH A FAR FROM BUTTERY RESULT. SO AS DAIRY EXPERTS, LACTANTIA HAD TO RUN WITH THEM.

3    UNOPENABLE
KD


THE EASY-OPEN SIDE OF THE BOX DOESN'T WORK. IT'S PRINTED ON THE CARDBOARD BUT NOT PERFORATED, SO IT'S IMPOSSIBLE TO USE. SO WHEN YOU'RE CRAVING KD, YOU HAVE TO DESTROY THESE UNOPENABLE BOXES.

4    THE SUN COVER 
MELANOMA CANADA

CASES OF SKIN MELANOMA LINKED TO SUN EXPOSURE HAVE TRIPLED IN RECENT YEARS. SO, TO PROTECT READERS AT THE BEACH, MELANOMA HAS REPURPOSED SUN REFLECTORS INTO A BEACH UMBRELLA TO PREVENT SKIN CANCER FROM BECOMING THEIR STORY. 

5    COMPLETE OUR WORK
JANE GOODALL INSTITUTE


IN THE WILD, CHIMPANZEES FIGHT TO SURVIVE. IN THE DIGITAL JUNGLE, THEY FACE A DIFFERENT THREAT—ONE POWERED BY VIEWS, LIKES, AND SHARES. SO JGI SET OUT TO SHOW PEOPLE THAT HELPING CHIMPANZEES IS EASIER THAN THEY MIGHT THINK.

6    SAVOUR LA DOLCE VITA
FANTINO&MONDELLO


SINCE PEOPLE ARE EATING FASTER AND FASTER THESE DAYS, IT’S WORTH REMINDING THEM THAT SAVORING F&M’S ITALIAN CHARCUTERIE IS LIKE EXPERIENCING LA DOLCE VITA. AND LA DOLCE VITA IS SOMETHING YOU HAVE TO TAKE THE TIME TO SAVOR. 

7    BOUILLON POUR LES BOUILLONS
CANTON


IN QUEBEC, 1,185 PEOPLE SHARE THEIR LAST NAME WITH THE FRENCH WORD FOR BROTH: BOUILLON. AND SINCE CANTON IS THE MOST RECOGNIZED FONDUE BROTH BRAND, THEY'VE BEEN ADVERTISING IT FOR FREE SINCE BIRTH. SO WE DECIDED TO THANK THEM.

















AWARDS







Feels empty? Let’s bring more together ;) THE MINDLESS BRAIN EXCERCISE

COMPLETE OUR WORK

DU BOUILLON POUR LES BOUILLONS

YOUNG LIONS CANADA - GOLD (PRINT)

YOUNG LIONS CANADA - SHORLIST (PRINT)

IDEA - BRONZE (SOCIAL)
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